We're parents building the shop we wanted
Zerah Baby And Kids started in 2026 in a small flat, with two new parents frustrated by scratchy fabrics, mystery ingredient lists and gear that fell apart by month three. Today we curate a few hundred products across clothing, toys, care and gear — each one chosen because we'd use it ourselves.
Gentle materials
Organic cotton, food-grade silicone and water-based paints come first.
Tested twice
Every batch is lab-checked, then trialled by our own parent panel.
Honest pricing
No inflated MRPs — the discount you see is the discount you get.
Parent support
Real humans on chat, seven days a week, from 8am to 9pm.
2500+
Families served